This Bulmer type poster aims to capture the decorative qualities of Bulmer while grounding its design in its functionality. Originated in the United Kingdom, Bulmer is an elegant late transitional typeface that was created by William Martin in 1792 for the Shakespeare press. Instead of being named after the designer, it was actually named after its printer, William Bulmer. Because William Martin trained under Baskerville, Bulmer was heavily influenced by the typeface Baskerville. Bulmer has decorative qualities and a narrow and tall appearance. Bulmer is also known for its high contrast between the thick and thin strokes of the letterforms. Because of this, Bulmer was seen as a precursor to the modern typeface, Bidoni. Bulmer was a combination of “beauty and functionality.” Bulmer reached popularity in the mid to late eighteenth century. However, following the death of William Martin in 1815 and the change in tastes of the nineteenth century, Bulmer quickly fell out of interest. 

Key concepts of Bulmer include high contrast between thick and thins, decorative qualities, narrow & tall appearances, the art of being both beautiful and practical.